Recognition by SME Awards UK as Best Change and Programme Management Consultancy 2022

Why Aegir?
I keep getting asked: "Why Aegir? What is it?"

The Aegir is the tidal wave that sweeps down the River Trent. It is reputed to be the wave that Canute used to demonstrate the limits of even a King's power against the might of God and nature.

There is much symbolism in this story, in the power of water, in the dichotomy between water looking the same while constantly flowing and changing.

I'd like to encourage more of this creative thinking.